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Privacy Policy

Last updated: October 31, 2025

1. Introduction

Welcome to PurpleAI ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

By using our services, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.

2. Information We Collect

2.1 Personal Information

We may collect personally identifiable information that you voluntarily provide to us when you:

  • Register for an account
  • Contact us through our contact form
  • Subscribe to our newsletter
  • Request information about our services
  • Participate in surveys or promotions

This information may include: name, email address, company name, phone number, job title, and any other information you choose to provide.

2.2 Automatically Collected Information

When you access our website, we automatically collect certain information about your device, including:

  • IP address and browser type
  • Operating system and device information
  • Pages visited and time spent on pages
  • Referring website addresses
  • Clickstream data and usage patterns

3. How We Use Your Information

We use the information we collect for various purposes, including:

  • Providing, maintaining, and improving our services
  • Processing your requests and transactions
  • Sending you technical notices and support messages
  • Communicating with you about products, services, and promotional offers
  • Analyzing usage patterns to improve user experience
  • Detecting and preventing fraud or security issues
  • Complying with legal obligations

4. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

4.1 Service Providers

We may share your information with third-party service providers who perform services on our behalf, such as hosting, analytics, email delivery, and customer support. These providers are obligated to protect your information and use it only for the purposes we specify.

4.2 Legal Requirements

We may disclose your information if required by law or in response to valid requests by public authorities (e.g., court orders or government agencies).

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Regular security assessments and audits
  • Access controls and authentication mechanisms
  • Employee training on data protection practices

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request access to your personal information
  • Correction: Request correction of inaccurate or incomplete data
  • Deletion: Request deletion of your personal information
  • Portability: Request a copy of your data in a portable format
  • Objection: Object to processing of your personal information
  • Restriction: Request restriction of processing your data
  • Withdrawal: Withdraw consent for data processing

To exercise these rights, please contact us at privacy@purplelab.ai.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and store certain information. For detailed information about our use of cookies, please refer to our Cookie Policy.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

9. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically for any changes.

12. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

PurpleAI

Email: privacy@purplelab.ai

Email: support@purplelab.ai