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Cookie Policy

Last updated: October 31, 2025

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and provide a better user experience, as well as to provide information to the website owners.

Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your device after you close your browser and are activated each time you visit the website that created them. Session cookies are temporary and are deleted when you close your browser.

2. How We Use Cookies

PurpleAI uses cookies and similar tracking technologies to enhance your experience on our website. We use cookies for the following purposes:

  • To enable essential website functionality
  • To remember your preferences and settings
  • To analyze how visitors use our website
  • To improve our services and user experience
  • To measure the effectiveness of our marketing campaigns
  • To provide personalized content and recommendations

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the operation of our website. They enable core functionality such as security, network management, and accessibility. Without these cookies, services you have requested cannot be provided.

Examples:

  • Authentication cookies
  • Security cookies
  • Load balancing cookies

3.2 Performance and Analytics Cookies

These cookies collect information about how visitors use our website, such as which pages are visited most often and if users receive error messages. This information helps us improve the performance of our website.

Examples:

  • Google Analytics cookies
  • Page view tracking cookies
  • User behavior analytics cookies

3.3 Functionality Cookies

These cookies allow our website to remember choices you make (such as language preferences) and provide enhanced, personalized features. They may also be used to provide services you have requested.

Examples:

  • Language preference cookies
  • Region selection cookies
  • User interface customization cookies

3.4 Targeting and Advertising Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to measure the effectiveness of advertising campaigns.

Examples:

  • Advertising platform cookies
  • Social media advertising cookies
  • Remarketing cookies

4. Third-Party Cookies

In addition to our own cookies, we may use various third-party cookies to report usage statistics, deliver advertisements, and provide enhanced functionality. These third parties include:

4.1 Analytics Services

Google Analytics

We use Google Analytics to analyze website usage and improve our services.

Learn more: Google Privacy Policy

4.2 Advertising Partners

We may work with advertising partners who use cookies to display targeted advertisements based on your browsing activity and interests.

4.3 Social Media Platforms

Our website may include social media features (such as share buttons) that use cookies to track your interactions with these features.

5. Cookie Duration

Cookies set by PurpleAI have different lifespans:

Cookie TypeDurationPurpose
SessionUntil browser closesEssential functionality
Persistent30 days - 2 yearsPreferences, analytics
Third-partyVaries by providerAnalytics, advertising

6. Managing Your Cookie Preferences

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences in several ways:

6.1 Cookie Consent Manager

When you first visit our website, you will see a cookie banner that allows you to accept or reject non-essential cookies. You can change your preferences at any time by accessing the cookie settings in the footer of our website.

6.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

  • Block all cookies
  • Block third-party cookies only
  • Delete cookies after closing the browser
  • Accept cookies from specific websites

⚠️ Important Note:

Blocking or deleting cookies may impact your experience on our website. Some features and functionality may not work properly if cookies are disabled.

6.3 Browser-Specific Instructions

6.4 Opt-Out Tools

You can also opt out of certain third-party cookies using these resources:

7. Do Not Track Signals

Some browsers incorporate a "Do Not Track" (DNT) feature that signals to websites you visit that you do not want your online activity tracked. Currently, there is no industry standard for how to respond to DNT signals. At this time, our website does not respond to DNT browser signals or mechanisms.

8. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. We will notify you of any material changes by posting the updated policy on our website with a new "Last updated" date.

9. More Information

For more information about how we handle your personal data, please refer to our Privacy Policy.

To learn more about cookies in general, visit:

10. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

PurpleAI

Email: privacy@purplelab.ai

Email: support@purplelab.ai